2024 Digital Marketing Trends in Kenya that Businesses Can’t Ignore: From AI to AR As we turn the page on 2023, the Kenyan digital marketing landscape is poised for a dynamic year. While core principles like mobile-first optimization and engaging content remain fundamental, several key trends will reshape how businesses connect with customers. What’s Sticking…
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Imagine walking into a shop but being unable to open the door. That’s what many people experience online when websites aren’t accessible. For millions, navigating the internet is a daunting challenge due to disabilities or impairments. Digital accessibility isn’t just a checkbox any more — it’s a necessary factor that can make or break your…
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SEO, or Search Engine Optimization, is a set of strategies and practices aimed at enhancing the visibility and ranking of a website on search engine results pages (SERPs). The primary goal of SEO is to attract organic (non-paid) traffic to a website by optimizing various elements to align with search engine algorithms. The key components…
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Social media marketing is the use of social media platforms to connect with your customers to build your business, increase sales, and drive website traffic. Social media marketing encompasses a range of activities and strategies, including: Content Creation: Developing engaging and shareable content tailored to the specific platform and target audience. Platform Selection: Choosing the…
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